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“Created in NYC, Developed by a pharmacist and Manufactured by scientists from South Korea”


Hailey, our founder and CEO, is a licensed pharmacist who is deeply passionate about creating high-quality products that are both safe and effective. With her extensive knowledge and expertise in the field of pharmaceutics, she has successfully developed Fluff's scientifically-backed formulas, which are specifically designed to deliver visible and long-lasting results to our valued users.

Also, as a visionary in skincare world, she was propelled by a personal desire to simplify her routine without compromising its effectiveness. She yearned for a streamlined solution, a brand that trimmed down the excess steps while amplifying everything in sheet mask. Hailey's journey took her through countless formulations and prototypes, culminating in the creation of Fluff. By implementing innovative techniques in the sheet mask process, she has created a product that contains fewer preservatives and also minimizes waste.

Soo, our co-founder, is a fashion designer and skincare guru dedicated to creating products that truly nourish and protect the skin. Her unique eye for beauty and enthusiasm for the latest trends has helped her develop Fluff's stylish DIY experience.

“Their combination of professional expertise and creativity has resulted in a unique skincare experience that caters to both the science and the art of beauty.”


Born in the vibrant heart of New York City, DD Skin Lab combines cutting-edge scientific research with a passion for holistic wellness. Our founder, a dedicated pharmacist and a skincare enthusiast, recognized the lack of truly effective, science-backed skincare in the market. This inspired a collaboration with top-tier scientists in South Korea, known globally for theiradvanced skincare innovations.

Our products result from meticulous research and testing, ensuring each formula is potent, effective, and safe. As advocates for ethical beauty, DD Skin Lab firmly opposes animal testing. We maintain a cruelty-free ethos, ensuring our products cause no harm. Moreover, our product range is free from harmful ingredients, focusing instead on powerful, beneficial elements that make a difference to your skin. With DD Skin Lab, you're not just choosing skincare, you're embracing a commitment to science, safety, and ethical practices for healthier, radiant skin.


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