FROM OUR FOUNDERS
Hailey, our founder and CEO, is a licensed pharmacist who is deeply passionate about creating high-quality products that are both safe and effective. With her extensive knowledge and expertise in the field of pharmaceutics, she has successfully developed Fluff's scientifically-backed formulas, which are specifically designed to deliver visible and long-lasting results to our valued users.
Also, as a visionary in skincare world, she was propelled by a personal desire to simplify her routine without compromising its effectiveness. She yearned for a streamlined solution, a brand that trimmed down the excess steps while amplifying everything in sheet mask. Hailey's journey took her through countless formulations and prototypes, culminating in the creation of Fluff. By implementing innovative techniques in the sheet mask process, she has created a product that contains fewer preservatives and also minimizes waste.
Soo, our co-founder, is a fashion designer and skincare guru dedicated to creating products that truly nourish and protect the skin. Her unique eye for beauty and enthusiasm for the latest trends has helped her develop Fluff's stylish DIY experience.